ChatGPT raises concerns
The development of advanced language models such as ChatGPT (Generative Pre-trained Transform) has triggered discussions among companies regarding the potential risks associated with generative AI technology. While some believe that AI-powered products may improve efficiency and productivity, others worry about the impact on cybersecurity, search engine ranking, and profitability.
Technology has huge potential, but there are a number of issues that need to be sorted. ChatGPT has gained popularity because of its primary function of giving answers to the questions asked, giving users a human-like experience. In other words, the AI language model communicates like a human chatbot.
With every day passing, the popularity of ChatGPT is increasing, and so is the risk it might have over Search Engine Optimization (SEO). The big question is will ChatGPT be the end of SEO or will it improve the SEO?
AI tools, especially deepfake, are being increasingly used around the world to spread misinformation and influence politics. Deepfake is a technique for manipulating audio and video to show people saying or doing things that they never said or did. They are made to appear as realistic as possible and are usually used with malicious intent.
Since ChatGPT’s release, cybersecurity professionals have been concerned about the risks related to cybercrimes/threats. Additionally, internet service provider companies believe that ChatGPT might impact their search engine ranking, leading to decreased traffic on their platform.
Microsoft and Google have already announced plans to integrate these new AI models into their products, making other companies like Baidu Inc and Yandex NV worried. President Joe Biden met with CEOs of top artificial intelligence companies including Microsoft and Google and made clear they must ensure their products are safe before they are deployed.
Generative artificial intelligence has become a buzzword this year, with apps such as ChatGPT capturing the public's fancy, sparking a rush among companies to launch similar products they believe will change the nature of work.
Generative AI and ChatGPT have triggered discussions over cybersecurity risks. As per Darktrace, it believes that ChatGPT does not lower barriers to entry for threat actors, but it does believe that it may have contributed to the sophistication of phishing emails, allowing adversaries to craft more targeted, customized, and ultimately effective attacks.
As the technology continues to evolve and integrate into various products, companies must carefully consider the potential risks and take appropriate measures to mitigate them.
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