Channel partners, the most important element in the overall distribution network

“The sales performance in the last year was good. Though the first quarter was affected because of the onset of the Covid outbreak that brought the whole world to a standstill, business dynamics got changed in the subsequent quarters. Organizations scrambled to put their things together and started WFH and maintained business continuity using technology. This helped us ramp up our technology offerings including WFH, security, cloud, data backup and enterprise mobility to help our partners and customers address their needs. Our sales and technical team were agile enough to understand the immediate needs of our customers and were quick enough to address their needs. Thanks to Covid-19, we had to resort to virtual mode of marketing activities throughout the last fiscal. As we have more than 35 global technology OEMs as our partners, we consistently kept sending latest offers, schemes and any new developments around their solutions to our partners and customers. Channel partners are the most important element in the overall distribution network and we take utmost care in building and nurturing our partner ecosystem. They engage with the customers at all levels and are vital for building relationships and offering support and services for them.”