Channel partners are the true change agents for end customers

Subodh Anchan 
Co-founder and VP – Alliance, iValue InfoSolutions

Need of a Partner Programme 

We have always believed that our channel partners are the true change agents for end customers and have constantly engaged with them to ensure they help address the dynamic needs of their customers by constantly upskilling them to stay relevant. Our partner programs are specifically designed to help them leverage our vast product base to help end-users get more value out of their technology investments. Using these programs, partners are able to span the breadth and width of multiple business model types with the best of technology offerings. This helps create a completely customisable end-to-end solution repository for our customers and indirectly builds up channel partner competency.

 
Importance of a Partner Programme:

Every year iValue invests to bring forth innovative programs, designed by our dedicated team of security professionals in consultation with leading industry experts, by adopting necessary changes in line with global technology trends, demands, best practises guidelines and benchmarks. Due to the pandemic, our current programs are focussed more on delivering comprehensive training relevant to each business and delivery model, through virtual webinars, SPIFFs and social media presence. Our programs are designed to help partners shorten their sales cycle with better margins helping them reach their business goals faster. All this is possible only due to the year-on-year investments made to make innovative and value driven partner programs.

 
Main Concerns to Address:   

iValue’s approach to partners is unique. Right from joint marketing efforts with partners to develop business to understanding customer needs to ensuring our partners are geared up to handle these needs, our measure is not on quantity of partners we work with but on how many customers we were able to help with our unique bouquet of solutions. Presently we work with a healthy partner ecosystem of 700+ global, national and regional partners that have found resonance with our philosophy of excelling with our technology partnerships along with our unwavering commitment to them. We believe in working together to grow together.