CHANNEL PARTNERS ARE THE NATURAL EXTENSION OF OUR BUSINESS

JAGNNATHAN CHELLIAH
Director-Marketing
Western Digital India

NEED OF A PARTNER PROGRAMME

We are a channel-led organization, and channel partners are a strategic asset for us. We believe that channel partners are crucial for our success, they are a natural extension of our business as they help us reach target customers across markets including tier-2 & tier-3 areas. Wehave equipped our channel partners with the right information, products, and tools to reach out to potential customers and manage this challenging phase.

IMPORTANCE OF A PARTNER PROGRAMME

At Western Digital, we have an integrated marketing strategy designed keeping in mind the future aspect. We try to bring innovative partner programs for our channel partners to get robust insights into the technologies, product design, etc. We design partner programs basis three pillars: Education, Reward, and Engagement. To educate our channel partners, we run consistent and robust partner programs to armour them for the changing consumer needs, market dynamics, and educating them on Western Digital products and solutions.

MAIN CONCERNS TO ADDRESS

We value what the Channel partners bring to our organisation and run significant channel reward initiatives to reward their performance. We run different programs like TechTalk- an app- based training module for channel partners, and WhatsApp business platform to engage with channel partners to address newer opportunities emerging in the current environment. Thereby able to create demand for partners to revive and grow their business quickly. We are the first mover in embracing new sets of initiatives to enable partners to manage their business effectively during the lockdown and post lockdown phase