CHANNEL PARTNERS ARE CRUCIAL FOR BRINGING THE COMPANY EXPERTISE DIRECTLY TO THE CUSTOMER

RITESH SYAL
Head & Director, Channel & Alliances, Nutanix Technologies India Pvt. Ltd.

NEED OF A PARTNER PROGRAMME

Our channel partners are key to our business in India - Nutanix is 100% channel driven in India and we see the IT Channel as our strategic partners. Channel partners are crucial to bringing the company expertise directly to the customer.Ultimately, we assist our partners in their own journey to the cloud and evolution to a multi-cloud future, by empowering them to effectively compete, transform and succeed in the modern, multi-cloud era. In turn, our partners work alongside us to ensure that our customers get the best quality of service, and the right technology, for their unique business requirements.

IMPORTANCE OF A PARTNER PROGRAMME

We believe in consistently listening to the feedback of our partners to make our programmes effective, and that is what influenced our new global channel programme, Elevate – which was announced in early September. Elevate solidifies our commitment to our channel ecosystem. We have made investments into tools and resources that our partners can make use of, to succeed and adapt to the current business landscape. We also prioritize support to our IT channel.

MAIN CONCERNS TO ADDRESS

At Nutanix, we believe complexity hinders growth. Our new partner programme Elevate, is built on delivering simplicity, profitability and predictability. We simplified the way partners can run their Nutanix business by reducing the partner levels to just two; Cloud Professional and Cloud Champion. At Nutanix, we have ensured that our new programme rewards the good quality of work that our partners do, ultimately benefiting our partners and in turn, influencing positive business outcomes for customers.