Channel partners are an important part of Barco’s growth journey

Rajiv Bhalla  
Managing Director, Barco India 

“Barco India is eyeing strong growth in 2020 and as a B2B company, our channel partners are the driving force for our success. In the new year, we are focusing on adding more associates across the verticals we cater to – entertainment, enterprise and healthcare. We will be launching a revolutionary product in the enterprise segment and are onboarding new partners and distributors to ensure that it reaches the end-customer. We are looking at doubling our channel partners in tier-2 and -3 cities. 

Barco has designed a program for its partners to promote our products and services, augment their expertise and resources, and enhance the satisfaction of our end-users. We empower our partners by investing in their training and certification apart from marketing support programs. We also have numerous certified programs to train the trainer where we create a group of trainers certified and nurtured by us. In return, these trainers further train 250+ partners nationwide. 

We have a robust channel program which ensures all our associated partners are trained in our technology and empowered to drive Barco business in the market while minimalizing confrontation between them. We also have a Deal Registration process which enables partners to work to the best of their capacities in their respective focus areas.”