Canon looks forward to creating a stronger base in Tier III, IV markets with its partners 

"As Canon’s key stakeholders, channel partners have always played a crucial role in the success of our brand. Our partner ecosystem has been infused with strong fundamentals and with consistent efforts. It has grown to a strong network of 140+ distributors and 4500+ channel partners. While we continue to launch technological innovations in line with industry trends, it is our channel partners who help us to take our products and services to our consumers across all regions in India.

Over the past few years, they have significantly helped us strengthen our position as an industry leader by enabling our entry into many new markets. As they help us establish our foothold in the market, we are constantly doing our bit to ensure their success as well. To further empower our channel partners, we have heavily invested towards building both scale and competencies in new technologies. Keeping in mind the profitability and long-term sustenance for our partners, we have been actively overseeing the distribution and retail structure along with providing our partners with personalized retail coverage and customized campaign support to expand their businesses.

We will continue to focus on expanding our partner ecosystem further with a special emphasis on micro-distribution, regional outreach and exploring new business avenues for our partners. Our primary objective is to increase the availability of Canon products and genuine consumables across India in the foreseeable future with the help of our valued channel partners.” 

C Sukumaran 
 Senior Director, Consumer System Products and Imaging Communication Business, Canon India