Canon India launches EOS 850D camera

Canon India announced the launch of the brand-new EOS 850D, a versatile camera. Powered with advanced technology such as Dual Pixel CMOS AF, EOS Intelligent Tracking and Recognition in Optical viewfinder and high speed Auto Focus (iTR AF) for face detection and 4K video recording for crisp and smooth footage, the camera is ideal for photographers.

Key Features of EOS 850D

Compact in Size but Big on Features

An improved maximum ISO performance to 25,600 for still images and expandable to 51,200, the EOS 850D possesses exceptional low-light capability and is perfect for shooting at night and in dark places.

During Live View shooting, Dual Pixel CMOS AF on the EOS 850D makes it possible to achieve high-speed AF. Additionally, Eye Detection AF is available on the EOS 850D, enabling the camera to automatically focus on the eyes of the human subject and allowing the user to focus on capturing natural expressions while ensuring a sharp focus, even when the subject is in motion.

A Great Movie Shooting Companion

On top of its advanced features for stills, the EOS 850D can record 4K UHD video in 23.98p/25p format for a cinematic feel and Full HD video in 59.94p/50p format. The EOS 850D also incorporates in-body electronic image stabilization to enable “Movie digital IS” for steady vlog or handheld movies. The 3.0-type 1.04 million-dot Vari-angle touch panel LCD monitor makes it easy to shoot video from high or low angles.

Users can expect seamless connectivity with Wi-Fi available on the camera for easy transfer of images to smartphones and laptops. Bluetooth Low Energy (BLE) is also available for remote shooting with smartphones through the Canon Camera Connect app.

 “At Canon, we relentlessly strive to understand user sentiments and deliver our products and services accordingly in line with their requirements. Through our innovative line-up of products, we are proud to have built a strong legacy among consumers in India, earning a huge market acceptance and trust across segments. It is our constant endeavour to encourage users in embracing photography as a beautiful form of expression and further promote the imaging culture in India. With the launch of our latest marvel EOS 850D, we want to provide the photography enthusiasts with an affordable product to further upgrade their skills in their photography journey. We are confident that our latest offering will enable us to expand our consumer base in the imaging industry and increase our foothold in the segment,” commented Kazutada Kobayashi, President & CEO, Canon India.

The camera will be available for sales in India in April 2020.