Canon expands its digital photo printing domain in India

Canon India has strengthened its toehold in Digital Photo Printing by introducing its stellar product DreamLabo 5000, a commercial inkjet printer in the city of Kochi, Kerala. The move will help to further build Canon’s presence in the South-Asian market.

The press announcement event was attended by Takao Hada, Group Executive, Commercial Inkjet Product Group, Canon Inc. Tokyo, Kensaku Konishi, President & CEO, Canon South & South East Asia, Kazutada Kobayashi, President & CEO, Canon India Pvt. Ltd. and Dr. Alok Bharadwaj, Executive Vice President, Canon India Pvt. Ltd. along with E.M. Wilson and E.N. Vinod of Edathadan Digital Press, Kochi.

Delivering a new standard of combined photo and text quality coupled with high productivity, DreamLabo 5000 revolutionizes the photo printing industry by providing a high quality alternative to the traditional silver halide technology. In addition, the premium quality printing offers both the production photo and the small batch print-on-demand (POD) markets substantial new revenue streams.

Kazutada Kobayashi, President & CEO, Canon India, said at the unveiling, “We are delighted to introduce the DreamLabo 5000 in Kochi. After its grand success in Bangalore, this was a natural step towards expansion. The DreamLabo 5000 is a robust product that aims to revolutionize wedding photography in India. A marriage in the family is an important occasion where everything from invitations, venue and décor to food is planned meticulously. Finally there is a product that would ensure to keep the memories as vibrant and fresh for years to come. With this product, we hope to fulfil a cherished dream for the entire family and are confident that it would carve a niche for itself in the market.”

Edathadan Digital Press, a premium photo lab is the first to purchase and install DreamLabo 5000 in Kochi. This association will go a long way in strengthening Canon’s presence in the industry and digitizing the INR 3300 crore commercial photo printing market in India. Edathadan Digital Press will position the premium print version as HD prints.

DreamLabo 5000 uses a seven-colour dye-based ink system that delivers smooth gradation.  Employing image processing technology that makes use of the full range of Canon’s unique inkjet printing colour gamut, the new printer enables the output of photo images with a level of colour representation which comprehensively surpasses that of conventional silver halide.