Canon aspires to consolidate its regional presence with the help of partners

C. Sukumaran
Director, Consumer System Products & Imaging Communication Business, Canon India

India is a dynamic market with immense potential across regions. In order to continue reaching out to customers across the length and breadth of the country, it is imperative to leverage every possible medium to market ourselves. Thus, channel partners play a critical role in the success story of any business to enhance their marketing outreach programs. 

We, at Canon India, have a strong channel partner ecosystem that has helped us strengthen our foothold in the industry and reach out to a diverse range of customers. With a strong network of 100 distributors and 3000 channel partners across the length and breadth of the country, we endeavour to further consolidate our regional presence.

Key components of Canon’s Partner Program

The Canon Partner ecosystem has been infused with strong fundamentals and over a period of years, we have consistently nurtured the partner program management which has given immense bonding. The longevity of our partner association has been consistently growing which itself is a testimony to signify our strong mutual engagement.

As one of our essential stakeholders, our channel partners have played an imperative role in strengthening brand connect, reaching out to customers through CIS stores, PIXMA Zones, and OIC shops. We are helping our B2B channel partners build both scale and competencies in new technologies, for our SOHO/SME/Government customers. Additionally, we are also continuously reviewing the distribution and retail structure as well as actively helping them with personalized retail coverage and customized campaign support to help them expand their business. While we are ensuring easy and quick access to Canon products and services for our consumers, we are also mindful of our channel partners’ profitability and long-term sustenance. Therefore, we are actively exploring new business opportunities from complementing products and brands, which will help our channel partners expand their product portfolio.

Canon’s Partner program management philosophy has been well acknowledged by the partner fraternity. Our partners would know the seasons when these programs would be operated and the criteria of these programs. We maintain simplicity and transparency to avoid complexity in program management. Hence, we are proud to share that our partner program fulfilment has been the best in the industry.”