BSNL joins hands with Call2Action Communication India over Mobile Advertising Platform

Bharat Sanchar Nigam Limited (BSNL) has partnered with Call2Action Communication India Private Limited, with its formal entry into the Indian mobile advertising ecosystem by signing an agreement.

While announcing this partnership between Bharat Sanchar Nigam Limited and Call2Action, we expect that this partnership is going to create disruption in Mobile Advertising Ecosystem with innovative reward-based mobile advertising and promotions platform designed specifically for mobile network operators. The services delivers rich interactive advertising and promotion content to mobile phones during routine everyday interactions such as calls, SMS, alerts, notifications, beacons, and other location-based interactions.

R.K. Mittal, Director (Consumer Mobility), BSNL, said, “We believe that Call2Action through Infomo can transform the mobile advertising market in India. The Indian telecom sector is experiencing turbulent times and telecom operators are always looking to increase the Average Revenue Per User (ARPU). This landmark partnership with Call2Action through Infomo can help us achieve and improve our ARPU by providing our 110 million customers in India with a range of innovative new services from which they can earn significant rewards. There are already over 5 million MyBSNL app downloads for Android and Apple devices. Call2Action through Infomo will only increase our app download community.”

Online advertising is currently dominated by banner ads. Call2Action through Infomo intends to challenge this by providing a viable and sustainable mobile advertising alternative. Call2Action through Infomo provides a simpler mobile advertising ecosystem (Advertiser>Operator>Mobile User) that reduces costs and increases transparency. This will help operators to build new incremental revenues that parlay their significant investment in mobile infrastructure assets.

Ananda Rao, Founder & Director, Call2Action Communication, said, “Anyone in India can avail this service by simply downloading the MyBSNL app from the Google and Apple play stores. Once you sign up for the app, you can select the kind of content you want to receive on your phone. Based on your preferences, appropriate content will be automatically delivered to your mobile and you will be eligible for multiple rewards. For example, based on your accumulated points, you could simply pay for your monthly plan. Our partner Happiest Minds (www.happiestminds.com) will provide nationwide integration services. To make this app very useful, we are also bringing new capabilities from technology companies like Voxvalley Technologies (OTT Voice and Chat), ManageMyHealth (Electronic Health Records) and DreemAR (Augmented Reality).