Brightstar India looking at 60% growth in 2017

Brightstar, the largest global subsidiary of SoftBank Group, is the world’s leading mobile services & technology solutions company is projected to grow at more than 60 percent for 2017.

Brightstar entered the Indian market after acquiring a majority stake in Beetel Teletech in 2014. In its two years of operations in the Indian market, Brightstar India has seen a phenomenal 300 percent growth.

“Brightstar believes India to be one of the most promising countries amongst the 100 countries it operates in. We have, and will continue to invest across businesses, systems and in people to win in this market,” said Jaymin B. Patel, Brightstar’s global president and CEO.

To lead the Indian market, Brightstar will continue to focus on the core distribution business, and excel across operations in five segments, consumer affordability, business technology, network solutions, channel management, supply chain and reverse logistics space. Some of the new offerings for 2017-18 are: financial services like device financing, future price commitment, gadget insurance and buy back & trade in.

Brightstar is the global leader in future price commitment for mobile handsets, which is a unique value proposition and first of its kind in India. We offer this service with assured Return Value (RVs) on the basis of our robust simulation models. Special focus has been made on the multiple formats in retail, with a device buy back solution. We aim to become the trusted partner creating value for retailers and their customers.

With the used phone market estimated to grow at 20 percent annually, Brightstar’s technologically advanced and trusted diagnostic tool offers fair value for “used products”, providing the comfort of best price to the consumer besides using it as an affordable tool to buy new products.

With significant investments in telecom over the last few years, cloud services have become more accessible to the mid-market segment. Cloud services are expected to be worth approximately $6 billion market by 2020. Brightstar will focus on the $2 billion+ SMB cloud market opportunity by 2020. Brightstar’s cloud solutions in SaaS and PaaS will provide strong offerings in and around “Video as a Service”, “Contact Center as a Service” and “Wi -Fi as a Service”.

Brightstar also aims to enter the surveillance market soon. This is a new but rapidly growing sector estimated to be worth $300 million by 2020, with a projected growth of 43 percent over the next three years.

“2017 is an inflexion point for the Indian telecom and IT industries. To capitalize on this change, Brightstar has made a shift from ‘selling products’ to ‘providing solutions’ for its end customers across retail, online, enterprise and networking. We want to make the complicated simple!” says Deval Parikh, CEO, Brightstar India.