Brightstar India launches Video Conferencing-as-a-Service

Brightstar Corp. has launched Video Conferencing-as-a-Service (VCaaS), an offering that allows enterprises a seamless solution for high-definition virtual communication, anytime and anywhere. Launched in partnership with Polycom, the cloud-based offering promises faster business execution, operator assistance, flexibility, scalability and comes bundled with managed services.

The Video conferencing market is currently placed at around US$90 million in India. Video Conferencing-as-a-Service (VCaaS), due to benefits such as pay-as-you-use, is becoming a growing part of it. Currently, the VCaaS market size is anticipated to be around US$18 million, and is expected to be around US$25 million by 2020.

The way enterprises collaborate and communicate has evolved significantly over the last years. Businesses today demand digital solutions that enhance convenience, improve productivity, as well as save time and capital. With cloud-hosted video conferencing solutions, companies can get meetings up and running in minutes, with high-quality calls, that can be issued from a range of different devices, with a connection to the internet. This means that users get more face-to-face humanised communications, and administrators have a simpler way to offer secure and effective unified communications.

“At Brightstar, our vision is to make complicated simple. Introducing VCaaS reiterates our focus on simplifying the way people work – by bringing people and technology together in more efficient and innovative ways. Our device-agnostic solutions will provide a more secure collaboration platform and offer highly scalable voice, video, and content. We see a substantial market in India for VCaaS and are bullish to offer more innovative solutions to our customers,” says Deval Parikh, CEO, Brightstar India.