"Brightcove is committed to providing a strong global partner and channel ecosystem to support the demanding video needs for our customers"

In a chat with VARINDIA, Subhashish Gupta, Managing Director-Sales (India/SAARC), Brightcove talks about the company, its offerings, market strategy, importance of channel eco-system, benefits of partnering with the company etc.

Could you please brief about Brightcoveand its products and services?

Since 2004, Brightcove has been helping customers discover and experience the incredible power of video through its award-winning technology, empowering organizations in more than 70 countries across the globe to touch audiences in bold and innovative ways. Brightcove achieves this by developing technologies once thought impossible, providing customer support without parallel or excuses, and leveraging the expertise and resources of a global infrastructure. 

Please give an overview of some of your customers worldwide and the Indian subcontinent?

Brightcove has over 3,300 customers worldwide, ranging from enterprise organizations, sports teams and leagues, to OTT services, educational providers, and retailers. We work with some of the most innovative companies around the world, companies that are pushing the boundaries when it comes to using video. For example, we help Revry reach a diverse audience on its OTT service available in over 130 countries and provide SEEK the tools to increase its brand presence using video. The Tribeca Film Festival has increased engagement with fans using Brightcove video, and the Dropkick Murphys reached over 9 million viewers with their Streaming Outta Fenway event earlier this year, raising over $700,000 for charities helping the community during COVID. 

Our customer roster is diverse and Brightcove provides a video platform for organizations to reach their business goals.

What is your GTM for India and subcontinent for the next three years?

Video is essential for companies as it is the primary way to connect with their audiences right now. This rapid digital transformation will result in an evolution of how we do business, and video will become an inherent part of workflows now and in the future. We have seen over a 90% increase in enterprise video views in recent months and it shows that people are adapting to the new way of working and conducting business. We will see this trend continue in addition to hybrid events in the future. As viewers become accustomed to a virtual option, they will continue to crave that in the coming years.  

Channels play a key role in our enterprise strategy, and Brightcove is committed to providing a strong global partner and channel ecosystem to support the demanding video needs for our customers. Our new partner program is designed to ensure our partners and their customers succeed with their video strategy. We are committed to our partners and ensuring their customers have the seamless experience we pride ourselves on. 

There are many benefits to being a Brightcove partner, including the ability to leverage our award-winning video platform to serve clients and build your brand, access to award-winning support, resources to build pipeline and secure customers, and access to Brightcove’s expertise. We invite partners from India who want to be a part of this journey to join the program. Our aim is to have a breadth of partners that offer services and solutions that are at the forefront of the digital transformation. 

Why Brightcove over your competition?

Brightcove is the leader in online video. Our reliability, scalability, and security are unmatched. Our success is our customer’s success, so we partner with our customers to ensure a great experience is delivered to viewers. We build relationships and are available around the clock to support customers and mitigate any issues. 

Our support organization has been recognized by the TSIA for Support Staff Excellence for seven years in a row. We were also named Frost & Sullivan’s 2020 Global Company of the Year. We know how important it is to deliver, and we are with our customers all the way so they can deliver an exceptional experience to their viewers and achieve business goals. 

What role does the channel play in Brightcove’s market strategy?

A successful partner program in today’s landscape needs great technology with the most reach. Over the summer, we announced the expansion of our partner program in two ways. The first is enhancing the program we already have to put consistent structure and communication around it for our solution and referral partners. 

We are keen and would like to invite partners to engage with us and be a part of Brightcove’s partner experience, offering the best in video technology to its customers.

The second is launching the Master License Partner program. Clients of all sizes and partners come to us, and they need the quality and dependability of Brightcove. The Master License Partner program puts the full Brightcove platform within reach for all size clients. This new part of our program aligns costs with revenue streams. Partners can now deliver Brightcove video to multiple customers in an affordable way that recognizes how their business moves.

How does channel benefit associating with Brightcove?

With the world working remotely due to coronavirus and the cancellation of in-person events, video is vital to business in today's climate. Due to Brightcove’s history and reputation around the world, the demand for Brightcove video is high, allowing us to expand our partner program. 

As the need for reliable enterprise video and virtual experiences continues to expand, the need for a more structured partner program was evident. Our channel program enables us to reach more customers and work with some of the best and brightest companies across the industry.  We are partnering with industry-leading event organizations like CVENT and Jack Morton to deliver engaging virtual events. We are dedicated to delivering the best video experience and will continue to work with tech companies who can help deliver business solutions that help customers use video to power great experiences easily, reliably and securely.