Brand Engagement on Facebook growing rapidly

Adobe Systems Incorporated has released findings from its Adobe Digital Index report focused on digital advertising industry insights for Q3 2012, as well as an outlook through Q1 2013. 

Each year, Adobe analyzes advertiser and user behavior from more than $2 billion in annualized spend under management. Based on the report, overall paid search among advertisers continues to grow across geographies, largely due to increasing mobile traffic, but Cost per Click (CPC), conversion rates and return on investment (ROI) varies across PCs, tablet devices and smartphones. 

David Karnstedt, senior vice president, Media and Advertising Solutions, Digital Marketing Business, Adobe, said, "Mobile and social continue to play key roles in digital marketing growth. Smart marketers are activating this data; taking advantage of opportunities such as advertising on smartphones and tablets as well as capitalizing on Facebook's platform changes to reach customers in a more personalized way. By strategically adding these elements, marketers exponentially increase their overall ROI and can then accurately attribute value to each channel."

Additionally, the report found that brand engagement on Facebook is growing rapidly, making it a valuable social advertising channel to reach consumers.