Boult sets up 183 service centres, plans to expand it to 250 by end of 2023

Home-grown brand Boult is set to amplify its number of service centres to 250 by the end of 2023. With significant 183 operational service centres currently, spread over 28 states while covering 146 cities and a whopping 7400 pin codes, Boult has established itself as a leading provider of cutting-edge audio technology in India and reaped the position of being India’s second-largest audio brand in 2022 by selling a TWS every 5 seconds across all marketplaces. Through physical service centres, Boult offers its customers unparalleled convenience and flexibility.  

With a steadfast commitment to achieving gross revenue of 1000 crores and 70% localization of raw materials under the Make in India initiative by the end of the fiscal year, Boult is striving towards increasing consumer touchpoints by building a strong network of customer service centres. At present, Boult’s service centres sprawl to one-fourth of the country’s total pin codes which the brand envisions to increase by 37% by the end. These service centres will help the brand to penetrate deeper and wider across the country including tier 2 and tier 3 cities. Boult is omnipresent via a massive online presence and is aiming to utilize that presence to go offline in times coming ahead.  

“In order to accomplish our set goals and continue the stride of 100% year-on-year growth, we require more service centres where consumers can avail direct benefits from our end-to-end services. This expansion plan will work impeccably in the direction of the aforementioned future growth trajectory. Our approach to placing these service centres is unique as we follow a proper mathematically calculated strategy when we finalise the locations of these service centres. It enables the brand to carefully map areas of high demand for its products and services and then identify key locations where maximum penetration can be achieved while considering an area that serves to maximum pin codes around. Having this strategy will ensure increased reachability with more customers developing interest towards innovative and exceptionally stylish Boult products,” said Varun Gupta, Co-Founder & CEO, Boult.  

In addition, Boult’s products come with a one-year warranty and special services such as home delivery of replaced or fixed defective products absolutely free of charge and sometimes a pick-up facility as well. Boult Audio's interactive voice response (IVR) lines and chatbot technology ensure that customers receive prompt and effective assistance when they need it most. This robust customer support infrastructure has purveyed the brand to win the trust of millions of Indian consumers, with roughly 2 million verified customer evaluations across major ecommerce platforms like Amazon and Flipkart.  

As the front line of customer service, the customer service centres aid expert technical support, timely repairs and efficient resolution of customer complaints. They are equipped with state-of-the-art technology and trained staff to figure out technical glitches and provide solutions to a wide array of problems. Furthermore, service centres act as the bridge between the customer and the company, offering invaluable feedback and insights that help companies improve their products and services.