Bluewolf and Salesforce to launch new digital transformation practice

Global Salesforce, consulting agency and an IBM company, Bluewolf has announced the launch of a new practice to drive digital transformation and customer experience locally in India with Salesforce. The dedicated practice will leverage Bluewolf’s deep expertise and delivery capabilities in Salesforce, augmented intelligence (AI), and innovation strategy, combined with IBM’s leadership in cognitive and design-thinking, to help clients – of any industry – connect customer experience to value.

According to Bluewolf’s Annual State of Salesforce report, 88 per cent of IT professionals say the top two reasons their organization use Salesforce is for customer acquisition and retention, above all other business goals. The increasing market demand for Salesforce demonstrates an equally compelling need for Bluewolf; as one of the platform's longest-standing Global Strategic Consulting Partners, with the scale and reach of IBM. Together, IBM and Bluewolf have deep expertise enabling design-driven transformation on Salesforce across sales, service, marketing, and IT.

The Bluewolf India Salesforce practice strengthens that commitment with a proven consulting approach that fosters co-collaboration between customers and industry experts. The practice brings specialized Salesforce Einstein and IBM Watson resources, data scientists, business process and integration leaders, and global delivery that prioritizes customer experience at the core of every engagement, and enables quick innovation and full support of clients’ Salesforce journeys.

Eric Berridge, CEO of Bluewolf, said, “As a worldwide leader in the Salesforce implementation ecosystem, we will focus on outcomes-driven consulting that puts the customer and employees at the center of the experience. We are delighted to bring our global expertise to help companies in India to achieve their business goals.”

Sunil Jose, SVP & Country Leader, Salesforce India, said, “This launch in India strengthens IBM’s commitment to the Salesforce ecosystem and deeper collaboration of IBM Watson and Salesforce Einstein. As we enter the Fourth Industrial Revolution, we will continue to empower companies of all sizes and industries to redefine customer experiences putting AI to use inside their organizations, in a future where AI will reshape every aspect of work making smarter decisions faster than ever before.”