BlackBerry study reveals new definition of Productivity

A global study released has revealed bold new perspectives on productivity, driven by modern, mobile workers who define productivity as less about “doing” and more about “achieving,” according to research firm GfK and BlackBerry Limited. Smartphone users value features and functionality that enable them to be more in control, deliver greater impact and attain increased success.
Rather than simply ploughing through a to-do list, modern productivity means consciously creating more time to focus on the things that matter most. The study found that 67 per cent of business smartphone users indicated they are “always looking to improve their productivity” and 69 per cent are “constantly looking for new ways to get things done as efficiently as possible.” When it comes to completing tasks, “just doing” is no longer enough – 65 per cent of business smartphone users say it is important to have a “substantial impact” on the outcome of their work and to gain a greater sense of achievement in what they do.
“Smartphones have made a major impact on the way we conduct business and communicate with friends and family, driving our ambitions to be productive in order to change the way we contribute to work, our communities and society. At BlackBerry, we are focussed on meeting the needs of mobile professionals – business users that are productivity-driven and thrive on achievement – empowering them with mobile solutions that allow them to work smarter, collaborate better, and achieve more,” said John Chen, Executive Chairman & CEO, BlackBerry.
The study revealed BlackBerry users to be more motivated by achievement and personal rewards compared to users on competing smartphone platforms. Some of the key findings included:
• BlackBerry users were 43 per cent more likely than other users to agree that one of their motivations to be productive is to make a mark in their company and society.
• BlackBerry end-users are 27 per cent more likely to place importance in being productive to have a better and more balanced work and personal life than competitor end-users.
• BlackBerry end-users were 18 per cent more likely than competitor end-users to agree that mobile technology simplifies their life.
• BlackBerry end-users were 14 per cent more likely than competitor end-users to agree that mobile technology helps them get their job done quicker.
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