BlackBerry enters CPaaS market with BBM Enterprise SDK

BlackBerry has entered the Communications Platform-as-a-Service (CPaaS) market with the introduction of its BBM Enterprise SDK (software development kit) that will enable developers to integrate secure messaging, voice and video capabilities into applications and services. It allows BlackBerry to be competitive with other cloud communications platforms by presenting enterprises and developers APIs to enhance overall business processes.

“We are constantly innovating and looking for ways to leverage our legacy and expertise in secure mobility to solve real business problems. We are opening up a new revenue stream for the company with a fully cloud-based communication service that is designed to help developers, ISVs, and enterprises meet the most demanding security and compliance requirements,” said Marty Beard, Chief Operating Officer, BlackBerry.

As instant messaging becomes a primary means of communication in the enterprise, current market offerings do not provide the same level of security and encryption for which BlackBerry is known, putting businesses at risk. With more than 80 security certifications and approvals to date – more than any other mobile vendor – BBM Enterprise SDK leverages this expertise to provide the highest level of security for messages, voice, and video for iOS and Android.

Benefits of using BBM Enterprise SDK include:

Enterprise-Grade Security with BlackBerry’s renowned NOC Architecture: BlackBerry’s global infrastructure with data centers around the world was built with security in mind and is designed to meet the most demanding enterprise needs. It provides global network coverage and built-in redundancies help to ensure optimal performance, flexibility, QoS and availability for products being built for mass scale.

Faster Time to Market: By leveraging BlackBerry’s comprehensive, secure communications framework for mobile applications and services, developers can focus more on what matters most versus worrying about the complexities of developing secure messaging capabilities and an IT infrastructure.

Greater Scalability: Developers can help guard against unforeseen spikes in usage that may affect service availability through a secure, hosted cloud, all without having to deploy a complex and costly infrastructure.

Reduced Costs: Enterprises can avoid upfront investments in hardware infrastructure by utilizing BBM Enterprise’s fully cloud-based model, as well as control operational costs with an affordable subscription-based per-user licensing model.