Bitdefender as a brand has earned its customers’ trust

Zakir Hussain
Director, BD soft, Country Partner - Bitdefender 

Brand Positioning vs. Marketing Tactics 

The market at present is highly competitive with several brands; of which all of them are claiming to be steadfast for the same purpose. Bitdefender is a reputed and a trusted brand at the global platform and is acknowledged for its numerous reviews, giving it thumbs up in every round. It is also a brand that safeguards its customers’ invested money, earns their trust and offers quality, which marks a difference amongst other brands in the market. 

We are present in the consumer market, SMB and enterprise market as well. We also have a well-structured marketing plan for each of the markets, as well as for both online and offline campaigns for the awareness of not just the brand but for cyber-security threats too. 

Marketing does reflect the progress in our business, since more the reach of the brand, more is the token of trust. Marketing plays the most crucial and noteworthy role in any business and be it any kind of marketing, every brand has to rely on that for extensive reach. Our role in marketing, besides awareness campaigns and executing schemes is with the product launches, which are carried out by our own marketing team.We believe that to succeed in large and medium enterprises and start-ups, executing schemes and plots is essential. 

The online sales market is developing at a very fast pace. As a result most of the brands will need to re-structure their sales strategy. With the increased usage of internet across the nation, the access to enhanced speed, spells well for the software industry, allowing the customers download the licensing software digitally. Furthermore, with the increased usage of World Wide Web, the users will and can check hundreds of brands for their requirements enabling them to even view the reviews to make an informative and correct decision of his choice.We make goals for our campaigns as a part of our marketing strategies which in turn leads generation of plans for other campaigns in future. 

Good data for a Good Brand Strategy 

 
Along withan organised management, we have a systematic way of collecting data. As a good brand strategy, we always follow up analysing for further information, and consistently add the inputs timely. We strongly believe that data is a lifeline of every business, as it is the data which makes the base framework for any aspect to be built over and above. On the other hand, it also helps us stay connected with our partners and customers; be it through the formalised source of online or offline. Pertaining to that, we get to manage it structurally, in an efficient manner.