Birlasoft announces salesforce solution for media & entertainment industry

Birlasoft and Salesforce Platinum Partner, in partnership with Apttus, a category-defining Quote-to-Cash solution provider has announced the launch of TruView CLM, a Salesforce Fullforce solution for the media & entertainment industry.

This proven solution can provide faster and more predictable deployments for customers, empowering them to connect with their customers in entirely new ways -- and truly become customer companies. The partnership combines Birlasoft's global CRM delivery and industry capabilities, built on the Salesforce platform, with Apttus’ unique CLM solution, to deliver a purpose-built solution for the entertainment industry.

Dharmender Kapoor, chief operating officer, Birlasoft said, “Our rich and extensive experience with media companies inspired us to develop the TruView CLM solution. The solution will provide complete visibility of contracts to various stakeholders in the industry by reducing contracting lag and costs significantly. Our partnership with Salesforce and Apttus provides us technical support to deliver the solution faster and with immense flexibility.”

“We are thrilled that Birlasoft has been recognized as a Salesforce Fullforce Solution partner and is helping companies in the media & entertainment industry connect with their customers in new ways,” said Don Lynch, SVP, worldwide alliances, Salesforce.

“Apttus brings over a decade of experience within this industry to the table, and understands that these organizations are under more pressure than ever to focus on outcomes, not processes,” said Gopkiran Rao, senior vice president of Product Management and Vertical Markets, Apttus. bility, and agility than ever before, and the solution we’ve developed with our partners allow our customers to become industry leaders.”