Bill Lipsin joins Brocade as VP of Global Channel

Brocade has announced appointment of Bill Lipsin as Vice-President of Worldwide Channel and Global Systems Integrator Sales.  Lipsin will be responsible for the overall direction and management of all sales and business development operations for Brocade's channel organization, and the strategic direction, and operational and sales management of the company's Global Systems Integrator (GSI) team. He will report directly to Brocade's Senior Vice-President of Worldwide Sales, Jeff Lindholm.

In his new role at Brocade, Lipsin will develop go to market strategies and, working with the company's global sales and marketing organizations, define and accelerate channel recruitment and sales programmes. One of his key initiatives will be to enable partners and GSIs to leverage key industry trends such as data center virtualization, Cloud computing and software-defined networking.

Bill's track record of building robust partner sales organizations is second to none, and I am confident that he has the right mix of industry knowledge, business acumen and leadership skills to drive continued growth across Brocade's partner community,said Jeff Lindholm, Senior Vice-President of Worldwide Sales, Brocade.

Bill Lipsin stated, I am excited by Brocade's differentiated solutions, and believe we are well positioned to drive the next wave of data center innovation. Brocade's partner ecosystem is one of the best in the industry, and I am committed to ensuring that we have the right strategy in place to quickly respond to customer and partner needs and fully capitalize on market opportunities as they present themselves.

Earlier to this, Lipsin led the Global Channels team at CA Technologies, and has held senior executive roles at leading technology companies such as Bay Networks and IBM.