BES Expo 2015: Huawei unveils New Media Solution

Huawei has unveiled its new media industry solution among its newest products and solutions for the broadcast media industry to customers, channel partners, and agents. The unveiling took place jointly with Huawei’s local storage VAD – Technobind at the21st Broadcast Engineering Society (BES EXPO 2015) which is being held from January 15 to 17, 2015 in the nation’s capital. Huawei is participating in this event for the first time this year.

At the exhibition, Huawei is also displaying storage, clouding computing and other IT infrastructure product series and solutions, including news production, HD/4K UHD production, media asset management, media cloud, and other solutions aimed at the broadcast field, as well as post-production, animation production solutions for the film industry production chain.

Goober Gaowei, Head – Solutions Vertical, Huawei Enterprise India, said, “Broadcast media as a domain is continuously evolving towards high-definition technology and media convergence.

In this scenario, the need for innovative ‘converged, agile, open’ system architecture based on a robust technology framework is increasingly driving seamless and accelerated transformation in the field. Enabling customers to set up system architecture governed by the concept of ‘strategy-driven business, service-defined IT’ can result in businesses becoming more streamlined and agile. This is the vision behind Huawei's solutions for IT infrastructure in the media industry. Huawei is focussing on strengthening cooperation with its partners within India and throughout the South-East Asian media industry, in the effort to cater to the IT requirements of customers across geographies and deliver high-quality solutions, promoting the digitization local HD and super-HD development. The new media solution being showcased at the BES Expo this year is an embodiment of Huawei’s determination to create a strong foothold in the broadcast and entertainment media domain, thereby spearheading IT dependability, productivity and subsequent profitability for the industry.”

Huawei has set foot into the broadcast media and entertainment domain with its revolutionary storage products and solutions, planting its roots deep into the heavily IT reliant industry. The overall solutions focus on functions such as media content production, broadcast and management. Super HD performance and reliability, expandability, widely used upper-layer acquisition, editing, broadcast, and management application software compatibility is a core competitiveness for Huawei’s media solutions.