BBC Global News signs Treaty with Twitter Amplify
BBC Global News has announced a new partnership with Twitter Amplify, the social broadcast network service’s innovative video promotion tool. This is the first Twitter Amplify partnership with a global news broadcaster.
James Montgomery, Director of Digital & Technology, BBC Global News, stated, This new collaboration harnesses our global reach and news gathering capabilities to bring our advertising partners clever and impressive products. Building on the efforts of BBC America’s partnership with Twitter, we are thrilled to bring our ad partners with us at the cutting edge of news.
BBC Global News will provide the global Twitter community timely in-Tweet video clips that complement its global news gathering operation.
What makes this partnership exciting is the amazing content Twitter users will get from BBC Global News, no matter where they are in the world. We look forward to working with BBC Global News to bring these programs to market, said Glenn Brown, Senior Director, Twitter Amplify.
This partnership will offer BBC Global News and its future brand partners, with an integrated cross-platform tool to reach new audiences on Twitter.
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