Barix elevates Frank Frederiksen as COO

Barix has announced the promotion of Frank Frederiksen as the new COO following his 15 months service as Vice President of Product Marketing and Strategy in the company.  His promotion, effective immediately, represents part of the strategic process at Barix to build a strong management team that will lead the company to new growth.  He will report directly to CEO of Barix, Ronni Guggenheim.

Frank will continue to oversee product management at Barix while working to enhance company operations, with an emphasis on improved logistics, manufacturing and fulfillment to more effectively meet customer demand.  As a result, he expects Barix to strengthen its focus on complete solutions and better vertical integration.

“IP streaming has entered the mainstream, and many of our customers need more than capable hardware devices; they need a complementary environment around those devices to control, manage and monitor their entire systems. We have simplified interfaces and improved ease of use over the past year so that our customers don’t need to be IT experts.  And there are exciting developments on the horizon that will better position Barix as a complete IP solutions provider.” said Frederiksen. 

He added, “I look forward to establishing a stronger link between defining products and bringing them to market.”

Barix’s global product management and logistics/fulfillment teams will report to Frank, and he expects to leverage this opportunity to build a more flexible production environment.