Barix appoints Ronni Guggenheim as CEO

IP audio and control specialist Barix ushers in a new era with the appointment of Ronni Guggenheim as CEO.  Based in Zurich, Guggenheim takes the reins on October 1  and he has big plans for the company. Guggenheim will leverage his leadership skills and business sense, along with a history of sales and marketing expertise, to take Barix to the next level.

Barix has a stellar reputation as an IP technology pioneer and a very solid technology core, the majority of which is hardware-driven. We have an opportunity to increase market share by building a broader ecosystem with a stronger software focus, said Guggenheim.
 
Johannes G. Rietschel, Founder, Barix, stated, Barix has achieved excellent growth for 12 years, but we have reached a size where we need different entrepreneurial skill sets. I will remain involved in the overall company vision but am getting back to focussing on technology, and ensuring we have the best to offer for our customers. Ronni brings the experience we need to build stronger sales channels and strategic focus worldwide.  And I will work with him to guarantee greater acceleration of Barix’s success.
 
Guggenheim will bring an overall stronger vertical focus to the company, which also supplies technology solutions to the broadcast, security, entertainment and professional AV/installation markets.  He will also further invest in relationships with existing OEM and channel partnerships, while paving the way for new alliances.