Balaji Solutions aims to deliver best customer experience

BALAJI SOLUTIONS is among the top ten leading IT hardware distribution houses in the country with an annual turnover of over Rs.680 crore in the FY 2016-16. It operates on two main platforms of channel nodes of IT & Telecom market, namely National Distribution and Regional Distribution.

Balaji Solutions Private Ltd has a pan-India presence across all the states in terms of 33 Branches comprising of Local Offices and Channel Sales Operations along with 5 Logistics Hubs catering to almost all the major A, B & C class cities and towns. The Zonal Offices located in Chennai, New Delhi and Mumbai take care of South, North and West Zones, respectively.

The company, upon balancing well its operations of national distribution and regional distribution, has decided to develop its own brand FOXIN under which a range of IT Hardware Peripherals and Components were introduced. The initiative was taken in the year 2006 and effective action in introducing the brand FOXIN for the first time took place in June 2006. A team of young qualified and experienced professionals joined hands to take charge of the new brand.

Balaji has implemented Microsoft Dynamics Navision ERP, which helps to stay connected with all its branches and service stations online, supply chain management, credit control & compliance.

The company places special stress on Customer Care and After-Sales Service, with special focus on resolving of RMA issues on a strict TAT basis. Efforts are always on to raise the standard of service put across to our customers such that there is hardly any room for any kind of dissatisfaction in the minds of any of our customer. A team of specially trained and well-equipped engineers is there handling this node of the company.

The initiative was driven by the liberalization of the Indian economy all over in the 90s, which resulted in increase in demand of IT hardware products across the country. The initial business operations did focus on reselling and re-distribution of IT hardware products in the local channel network in Kolkata. The target audience for the company thereafter broadened and a separate base of customer comprising of System Integrators specifically was sought for and developed.

Thereafter, upon developing a successful customer base of dealers and system integrators, the company decided to make a foray into retailing and the initiative was taken in 2003.

Rajendra Seksaria the Founder Chairman of Balaji Solutions, has shaped this company with extraordinary dedication and unstoppable growth. FOXIN, the home brand of IT Peripherals and Essentials launched in 2006, helped him to establish BSPL’s presence across the nation. Today, FOXIN is a renowned brand across India under his leadership.

The company has been undergoing a continuous development process in it sits mode of operations since then.

With over 16 years of collective experience in Channel Sales Management in India, we are a team of professionals who have come together to build up an extensive Sales & Service workforce, pan India, which aims at providing comprehensive and penetrative Channel Sales Reach out solutions primarily in IT Dealer Network and also in CE & Telecom Dealer Network – to principal companies, that are seeking strategic business partnership as National Distributors / Regional Distributors / State-level Exclusive Distribution house.

The company posted a growth of 44% in FY 2016-17 which is unprecedented in the present industry trend.

The company is setting up an integrated manufacturing and logistics unit of electronics items in Bengal which will become operational by 2019.