Axis Communications considers its channel partners as its loyal stakeholders 

Sudhindra Holla 
Sales Director, Axis Communications - India & SAARC

“The focus for 2020 is to grow and strengthen our partners and become closer to them. At Axis we have a two-tier channel model with distributors and channel partners being integral part of Axis business. We have an ecosystem of solution partners who cater to the needs of the business solutions for the India market. Our channel partners drive the Axis end to end solutions for different business segments. 

This year, we would like focus on cities like Pune, Kolkata, Aurangabad and others where we see potential arising due to the focus on smart cities. We have a robust ‘The Axis Channel Partner Program’ that is designed to help system integrators, value-added resellers (VARs) and installers accelerate their solution sales. 

We also host regular end customer meets in different cities that creates a platform for experience sharing between the potential and existing end customers. “Word-of- mouth”, is also being used as part of our marketing strategy.  

As a channel-focused company, we are there to support our partners always. It is one of the foundations on which we have built our business. We believe in rewarding our partners continuously. We sponsor visits to our HQ in Lund, Sweden for the top focus partners. We also emphasize on training and education – which is our key differentiator.”