Avnet becomes Newest VAD for Citrix in India

Avnet Technology Solutions has been appointed as a value-added distributor (VAD) by Citrix India. Avnet will work with the Citrix Solutions Advisor and Solutions Integrator network on the complete portfolio of Citrix products and solution offerings that include desktop virtualization, server virtualization, networking, collaboration and cloud computing technologies. In particular, the inclusion of Citrix products and solution offerings in Avnet's virtualization portfolio will further strengthen Avnet's position as a domain expert in the virtualization space.

"Virtualization has become one of the most talked about technologies in recent years because of its breakthrough approach in deploying an information technology infrastructure. Customers today are looking for comprehensive solutions that will lead them to newer technologies such as cloud computing," said Naresh Desai, General Manager, Avnet Technology Solutions, India. "Citrix has long been the leading provider of virtualization solutions and Avnet has had a relationship with Citrix for ten years as a result of a recent acquisition in India. This formal agreement with Citrix will deepen our VirtualPath practice in India and allow our programme participants to derive significant benefits from it."

Citrix solutions will become a strategic element of Avnet's virtualization portfolio, its VirtualPath programme and its SolutionsPath methodology. As a solutions distributor, Avnet will expand beyond traditional distribution support services to also provide its partners with innovative practices within the VirtualPath program that was launched in April 2010. Avnet’s proven SolutionsPath methodology helps partners quickly and cost-effectively attain solution-selling specialization and profit from high-growth technology and market opportunities. The methodology assists partners in identifying technology opportunities in growth markets, gaining knowledge and skills to prepare business for success cost-effectively; and accelerating solution selling.