Autodesk tries to meet the needs of its customers through its partner programs 

"A Channel Partner Program is a strategy to motivate and engage channel partners to create more value for our customers. Not only do they bring in revenue, but they are also an important link between us and the customers. Autodesk is continually working to ensure our partners are highly qualified and are able to assist customers to utilize Autodesk products and services. We are investing a lot through CDP (Channel Development Program). The objective of the Autodesk Channel Development Program (CDP) is to support partners ‘marketing and strategic business efforts by providing funding.

We are running two programs -
1.       MDF (marketing development fund) intended to support eligible partners by providing funding for eligible marketing activities.
2.       SIP (Strategic Investment Program) Funds intended to support partners undertaking a significant growth initiative. SIP allows Autodesk to invest in partners who have a commitment to developing a strategic business plan in order to achieve accelerated growth and transformation to a services-oriented solution provider in sales, customer success and consulting practice areas.

The Partner engagement model (PEM) of Autodesk is an important part of our sales strategy and is a key element of the Autodesk Partner Program. The model provides a framework for how Partners may be compensated by Autodesk local entities for driving business with customers and for collaborating with Autodesk on business that Autodesk transacts directly with customers.”

Alok Sharma 
Director – Channels, India & SAARC, Autodesk