Audio-Technica enters into partnership with RP Tech India

Audio-Technica has forged a new strategic alliance with RP Tech India. Under this partnership, RP Tech India will act as a National Distributor for Audio-Technica’s consumer headphones range. This will elevate and strengthen Audio-Technica’s touch-points, helping them reach customers across 750 towns through more than 9,000 partners and retailers.

Audio-Technica is confident that this partnership with RP Tech India will not only help them, reach their customers in more cities but also deliver the right customer experience, both pre- and post-sales, thanks to RP Tech India’s customer-centric sales force, tactical expertise in delivering products as well as its spread of service centres in over 50 locations.

To ensure customers have an easy access to Audio-Technica offering, Audi-Technica and RP Tech India have decided to adopt a multi-pronged approach to reach customers.

RP Tech India will offer select premium headphones SKUs through premium outlets, Large Format and Organized Regional Retail, and E-Commerce portals. A wider more affordable range of products will be made available across the country through their offline channel network of over 9,000 partners and retailers.

Robin Ghose, Business Development Manager, Professional & Consumer Products, India, says, "We are delighted to be partnering with RP Tech India for the distribution of our consumer range of headphones which will increase our presence in the consumer headphone market substantially. The launch of a number of new products, especially in the BT category, is planned along with this partnership announcement. This partnership with RP Tech India is significant to our India strategy and as RP Tech shares our willingness to drive growth and build relationships with customers, we believe this will help us increase both our reach and share in the market."

Kapal Pansari, Director, RP Tech India, adds, "Audio-Technica’s sound quality and a robust build of headsets reflect a true precision of Japanese work. What is great is that Audio-Technica has offerings across the price band – the lowest being at the price range of Rs.699/- going up to over Rs.50,000/-. We are confident that we will have an offering for every customer, who is looking for quality sound out of their headphones, no matter what the budget. We believe that the premium products that Audio-Technica offers, at a very competitive price point, is a unique value proposition that Audio-Technica offers to end-users.”