At Commvault, data is ingrained in the stories that we tell

Atul Sharma
Marketing Head – India & SAARC, Commvault

"GDPR is a major trend is the industry at present that is gaining a lot of momentum. The General Data Protection Regulation (GDPR) standardizes data protection law across all 28 EU countries and imposes strict new rules on controlling and processing personally identifiable information. There are many essential items in the regulation, including increased fines, breach notifications, opt-in consent and responsibility for data transfer outside the EU. As a result, the impact to businesses is huge and will permanently change the way customer data is collected, stored, and used. Under GDPR, every country will be monitored by an indigenous regulatory authority, and any disclosure, modification, or destruction of peoples’ data will be reported to this regulatory body

As an industry that caters to safety of others data, there needs to be a better data protection system in place. Right from personal data which ensure if violated put a person’s fundamental rights at risk to an organizations data, safety has to be ensured to avoid leaks.

Database backup – Your back up vendor need to provide a better, simpler way to protect and recover your business-critical databases through automatic discovery, push-button recovery, intuitive deduplication, cloning/replication, and by smarter hardware snapshots through built-in application integration. Commvault not only does that, but also eliminates the need for multiple, costly backup tools and complex scripting, while improving database performance. Commvault has everything you need to accelerate recovery and shrink backup windows, while providing granular, table-level recovery.

Data activation - If a business focuses on engaging consumers and acquiring data, then it’s important to consider an integrated approach to leveraging the full power of this information. Forward-thinking organizations understand that the more data they collect, the harder it is to manage and decipher the insights received. To solve this, organizations are investing in data management platforms that enable them to store, activate, and analyze consumer data from multiple sources.

Commvault is uniquely positioned as a leader in data protection. Both in terms of completeness of vision and ability to execute. This makes our brand different in many ways. For instance, we are both a technology innovator as well as a strong company capable to execute across technology, pre-sale, sales, customer service and marketing. At Commvault, data is ingrained in the stories that we tell. There is an increasing amount of emphasis on the role that data plays in shaping pipeline and audience development.

Commvault was successful in encouraging people to think about data as at the end of the day a responsibility of every organization in terms of having ownership of that data. Data management and protection is something that even the government is pressing upon."