ASUS believes in building a growing, sustainable business with the help of partners

Dinesh Sharma
Business Head, Commercial PC and Smartphone, System Business Group, ASUS India

“As a major player in the IT industry and with a legacy spanning 30 years, ASUS’ corporate mission is to provide innovative IT solutions that empower people and businesses to reach their full potential. Together with our ASUS channel, solution and alliance partners, we have integrated our innovation and latest technologies with their expertise to deliver a wide range of solutions. We strongly believe in collective growth, wherein we lay a lot of emphasis on partner success and their advancement. Our Channel Programs enable and empower channel partners and their team, thus creating an ecosystem where everyone thrives and creates a win-win situation.

Key Components of ASUS Partner Program

We have developed the ASUS Business Partner Program specifically for our B2B resellers. It provides tools to market and sell ASUS commercial products more successfully, as well as the opportunity to earn valuable benefits, such as rebates. 

Secondly, ASUS Partner Portal is designed for our channel partners to take advantage of Marketing Collateral, Price Lists, our Channel Site (for product images), and much more. We have also designed the ASUS Valued Partner Program to provide all the necessary resources and support to bring our partner’s business to the next level, and succeed in today’s competitive market.

To help fulfil the needs of our channel customers, we have created the ASUS Channel Site that gives all tools a partner and their teams need to meet and surpass sales projections. Aligned with our Partner Program objective, we have outlined a rebate program that provides great earning potential to our Partners. 

We encourage partners to maximize business opportunities by providing ‘Not For Resale’ licenses /Demo units and testing or seeding units.

When we design a scheme, we plot it to the entire channel ecosystem. We maintain proximity with partners through transparency and constant communication. The team also ensures healthy margins to help the partners maintain profitability. “Together We Win” is the main virtue with which we operate in the market.”