ASUS Announces Zenfone 3 Max in India

ASUS has expanded its Zenfone 3 series with the launch of Zenfone 3 Max in India. The stunning smartphone will be available in two variants, 5.5 inch (ZC553KL) and 5.2 inch (ZC520TL), priced at INR 17,999 and INR 12,999 respectively. 

Zenfone 3 Max perfectly embodies the core values of ASUS’ ‘design thinking’ philosophy, pairing beautiful aesthetics with uncompromising build quality to create an exceptional user experience. The smartphone sports a 2.5D contoured glass touchscreen in a finely sandblasted full-metal, aluminium alloy-body with brilliant diamond cut chamfered edges, matched around the back by a gently curving rear cover that feels natural to hold. The display is surrounded by a slim, 2.25mm bezel that gives it a high 75% screen to body ratio enhancing the sleek look of the phone while minimizing bulk, giving users as large a screen for as compact a phone size as possible.

Designed for photography enthusiasts, Zenfone 3 Max features extraordinary 16MP/8MP (5.5”- ZC553KL) and 13MP/5MP (5.2”-ZC520TL) rear + front cameras that deliver crystal clear images. ASUS’ iconic PixelMaster camera captures beautiful, high-resolution photos with zero shutter lag and is loaded with powerful camera modes to capture every precious moment. The industry-leading Backlight (Super HDR) mode lets users see clearly through daytime shadow, Super Resolution captures multiple shots simultaneously for a single photograph with stunning 64MP(5.5”- ZC553KL)/ 52MP(5.2”- ZC520TL) detail and Low Light mode takes clear and bright photos, even in poor lighting. 

For added security and convenience, Zenfone 3 Max has a fingerprint sensor that is conveniently positioned near the top of the rear panel, allowing the user’s index finger to rest naturally upon it. The fingerprint sensor allows rapid locking or unlocking of the phone, and can also be used for authentication by other apps. The sensor functionality is integrated with the camera as well, allowing you to double tap to open the PixelMaster Camera app, and a single tap to capture the photo. It registers up to five separate fingerprints, and accurately detects fingerprints regardless of the orientation of the finger on the sensor in as swiftly as 0.3 seconds.

Commenting on the launch, Peter Chang, Region Head – South Asia & Country Manager for ASUS India said, “We understand the needs of the mobile consumers who are constantly on the move and require access to everything at the tip of their fingers. Through Zenfone 3 Max, we have been able to combine high-end aesthetics, a great photography experience, as well as a battery that ensures that users can enjoy their smartphone experience for longer durations without having to look for a plug point.”