ASUS announces Zenfone 3 Deluxe and Zenfone 3 Ultra in India

ASUS has announced the availability of Zenfone 3 Deluxe (ZS570KL) and the Zenfone 3 Ultra (ZU680KL) in India.

Launched at Zenvolution India in August 2016, the uber-luxurious Zenfone 3 Deluxe is ASUS’ latest premium offering and is available in two variants – one with Qualcomm Snapdragon 821 processor and 256GB Internal UFS, the other with a Qualcomm Snapdragon 820 processor and 64GB of storage. Both smartphones come with 6GB of LPDDR4 RAM that offers extreme and formidable performance levels to match the demands of even the most intensive users. Launched as part of the Zenfone 3 range, the Zenfone 3 Ultra is one of the other flagship products from the range. The smartphone is the ultimate combination of high-grade specifications and ASUS design engineering. Starting today, these smartphones will be available in select Asus Preferred Partner’s retail outlets and all major Online Sales Portals.

Commenting on the availability, Peter Chang, Region Head – South Asia & Country Manager for ASUS India, said, “With the Zenfone 3 Deluxe and the Zenfone 3 Ultra, we aim at revolutionizing the smartphone space in India. Launched to fit into our premium segment, these flagship smartphones are at the pinnacle of design and engineering, and seamlessly combine high-end features in an extremely luxurious form factor. The powerful processor of the Zenfone 3 Deluxe ensures that the smartphone is perfectly geared towards the needs of even the most demanding user. With the Zenfone 3 Ultra, multimedia enjoyment is taken to its peak level, with its high-end display and specially engineered audio/video technology.”

A true flagship model of the Zenfone 3 family, Zenfone 3 Deluxe truly embodies ASUS’ ‘Design Thinking’ philosophy. Combining a strong yet lightweight aerospace-grade aluminum-alloy unibody construction with an ultra-thin 4.2mm edge on the sides, and with the exclusive PureMetal technology, Zenfone 3 Deluxe is the world’s first all-metal smartphone with an invisible antenna design. Built to reflect ASUS’ ‘Zen’ philosophy, the smartphone offers unparalleled signal quality along with a stunning and elegant design.

With consumers now increasingly adopting smartphones as the “go-to” devices for photography, Zenfone 3 Deluxe has an incredible front and rear camera, with 23MP at the rear and 8MP on the front, delivering crystal-clear images in split second. The Zenfone 3 Deluxe sports a 5.7-inch Full HD (1920x1080px) Super AMOLED display with a colour gamut that exceeds 100% of the NTSC colour space. The Super AMOLED display panel also ensures that you experience the deepest black ever seen on a smartphone display. The smartphone features an ultra-thin bezel with a 79% screen-to-body ratio giving you maximum display area in a smaller smartphone body, with minimum bulk. The device is so ergonomically designed that it measures just 4.2mm at its thinnest edge, this makes the smartphone extremely easy and comfortable to hold in your hands.

Designed for the most extreme multimedia enthusiast, the Zenfone 3 Ultra has a stunning 6.8-inch Full-HD (1920 x 1080) display with a 95% NTSC colour gamut which results in rich, vibrant visuals even outdoors, under harsh lighting conditions. The Zenfone 3 Ultra is the world’s first smartphone that features the ASUS-exclusive “Tru2Life+” video technology, it has a high-end 4K UHD TV-grade image processor from PixelWorks. This ensures that every pixel in each frame is optimized before it is displayed, resulting in superior contrast and clarity. When it comes to audio technology, the smartphone stands out with its two powerful five-magnet stereo speakers along with an NXP smart amplifier that provides loud, clear, and a distortion-free high-definition sound. 

On the camera front, it features the best-in-class, high-resolution Sony IMX 318 23MP rear camera. The device also features ASUS’ TriTech auto-focus system, which gives you high-performance split-second focus times which is critical for an impeccable smartphone photography experience. A smartphone that has such a high capacity for premium multimedia experiences also needs to be equipped with a powerful processor and battery to ensure an all-round and enriching experience.

The Zenfone 3 Ultra does that and more with its Qualcomm Snapdragon 652 octa-core processor coupled with the Adreno 510 graphics chip, and up to 4GB of “Dual-channel” RAM. It has also a built-in fingerprint sensor perfectly positioned on the front of the phone beneath the user's finger which unlocks the phone in just a fraction of a second. 

The Zenfone 3 Deluxe with Qualcomm Snapdragon 821 processor and Qualcomm Snapdragon 820 processor are priced at INR62,999 and INR49,999, respectively. The smartphone is available in two stunning metallic colours – Glacier Silver and Sand Gold. Zenfone 3 Ultra is priced at INR49,999 and is available in two beautiful colours – Titanium Grey and Glacier Silver. Both these devices feature a meticulous sand-blasted back-finish that makes them feel super premium to the touch.