ASUS launches 4G smartphone -Zenfone Go 4.5 LTE

ASUS has launched its latest 4G smartphone, the Zenfone GO 4.5 LTE, at a breakthrough price of only Rs.6,999/-.

Sporting a premium metallic IMR hairline finish and with diamond-cutting technology, the smartphone offers a perfect balance of beauty and strength, and boasts of an incredible slim form factor, measuring just 3.5 mm at its thinnest edge.  As part of the new ergonomic arc design, the new Zenfone Go 4.5 LTE has a highly-intuitive control layout featuring a physical rear-facing volume key.

Equipped with ASUS’ PixelMaster technology, the smartphone has 8MP + 2MP (rear + front) cameras with 11 special camera modes to help users capture sharp and crystal-clear images. Including best in its class, the smartphone has advanced camera modes such as the low-light mode that enables excellent photographs in reduced lighting, the Backlight (HDR) mode for better brightness and contrast, the Manual mode for a DSLR-like experience, and the Beautification mode for image enhancement. 

Peter Chang, Region Head – South Asia & Country Manager, ASUS India, said, “Through our smartphones, we aim to cater to a wide segment of users, and we endeavour to offer the differentiated ASUS technology even in mass segments. We are sure this smartphone will be able to provide an enriching user experience and be appreciated by our users across the county.”

The device runs on Android Marshmallow 6.0, along with ZenUI that offers you immense customization and utility options. Powering the device is the class leading Qualcomm Snapdragon 410 Quad-core processor with 1GB of LPDDR3 RAM. The device comes with an internal memory of 8GB and offers Micro-SD card support up to 128 GB. In order to ensure that users are able to store all their data, ASUS offers an additional 100 GB of Google Drive storage for two years.

Sleek metallic hairline and matte finish variants with an ergonomic arc design in a slim form-factor ensuring it measures only 3.6 mm at its thinnest edge, the phone also offers a rear-facing volume key for intuitive one-hand control. An advanced 8MP zero shutter lag rear camera offers important features like Low-light mode, Backlight (HDR) mode, and beautification modes for improved pictures. The improved ASUS ZenUI comes with multiple options for personalization and privacy with ZenMotion (touch and motion gestures) for a greater user experience, and the device also features a dual microphone for noise cancellation. A powerful Qualcomm Quad-core processor with 1 GB of LPDDR3 RAM to ensure a lag-free performance and a 2,070mAh battery to give users the freedom to operate their phones for longer durations without charging

The new variant of Zenfone Go 4.5 LTE will be available online from December 27, 2016 and across leading retail stores before the end of December 2016. The model will be available in two types of back cover finish variants – Matte finish in Glamour Red colour, and with Hairline finish in Silver Blue, Gold and Silver.