Astrum join forces with Deal Time Computer Trading L.L.C for Middle East

 Astrum Holdings has announced its international expansion plans by establishing Middle East office in Dubai. The new branch will be offering full operations including logistics, sales and marketing services to UAE, Middle East, Africa, the GCC region, covering over 58 countries. As the first step of expansion, Astrum has appointed Deal Time Computer Trading L.L.C as their distributor for UAE.

Amit Kumar Pansari, Director – Sales, Astrum, said, "We are happy to enter the Middle East market and Dubai is the de facto place of our first office in ME. Our major focus will be on the tablet segment which is the main growth driver in the peripheral market. We will use our proven, successful formula of offering stylish products at affordable price and a robust channel strategy as it is in all of our overseas operations."

On the appointment of Deal Time Computer Trading L.L.C, Amit added, "We are happy to appoint Deal Time Computer Trading L.L.C. as our sole distributor for UAE. DTCTL has strong presence in this region. With their excellent experience in retail, IT and Mobile segment will take care of educating the said channel on Astrum line of products, increasing the brand visibility and also providing logistical and after-sales support for Astrum products. DTCTL has strong presence in the Retail segment with other tablet, smartphone and PC peripherals brands would be an added advantage for us to promote Astrum accessories."

Astrum's Dubai-based office will be perfectly positioned to set its growth objectives in this business environment. Direct presence will enable the company to address the peripherals market of Middle East countries. Astrum currently offers tablets, mobile and a complete range of end-to-end products including 3G tablets, modems, power banks, batteries, headsets, portable speakers, multi-media speakers, enclosures, etc to its customers.