ASIRT conducts Techday with keynote EVOLVE Session

"Your Time Has Come" was a member-speak session where free-flowing shares from members about how they chose to improve their profitability, demand better margins and leave the business they found no value in flowed in. This session revolved around the fact that the IT hardware industry has always been guilty of underselling itself and consequently never been given its due respect for its expertise, skill-set and time-costs by customers. Hence, IT support and deployment services are provided for a pittance and generally there is no regard to man-hours or overall expertise when customers pay for IT services. In fact, it is the norm that customers expect installation, support and set-up services for free when buying products. 

Evolve session also showcased a video talk by industry veteran Manoj Chugh from an earlier channel event. This video inspired the audience so much that most present members promised to take corrective steps immediately. 

Kshitij Kotak, President, ASIRT, exhorted members to demand their true and fair value for all value-added services and take first steps to improve their profitability. He also proved with facts and figures that value is not connected with price but with perception and how ASIRT members can lead the way by asking for fair value with precise example of mobile phone industry.