Ashima Mathur, Country Marketing Manager, Pitney Bowes, India & South Asia
“Over the past five years, Pitney Bowes has undergone a massive business and digital transformation, transitioning from a 100 years old (nearly) mailing to shipping technology company, products, global brand strategy, new product launches, digital campaigns, processes, marketing analytics and overhauling the customer interactions. I built a globally integrated marketing and communications function in India and led repositioning Pitney Bowes as a Technology Company and leader in enabling modern commerce while implementing modern marketing technologies in day to day activities that drive business outcome.
I was responsible for strengthening digital and field marketing campaigns – from traditional marketing to implementing new age martech stack or launching new webstore or changing customer behaviour to use digital channels and self-help tools. Marketing function is a key influencer in the organizations today, committed to overall business strategy and execution, brand positioning, building pipeline and revenue impact; the role keeps expanding ensuring consistent and forward-thinking customer experience.”
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