As a brand we will continue to pioneer visual technology innovations

ViewSonic firmly believes in constant innovation in its products and has a strong Research and Development team in place.Throwing some more light on the products that it offers, Eric Wei, Senior Sales Director - Asia Pacific, ViewSonic tells VARINDIA of its current focus and strategies -  

ViewSonic’s mission is to be one of the leading and most preferred technology brands across the categories of LED Projectors, Professional and Gaming Monitors. It wants to create a substantial mark across the categories of corporate, education and home entertainment. 

“Our focus for the coming couple of years will be to manufacture state-of-the-art display-centric offering that includes Projectors, LED monitors, touch displays and virtual desktops. As a brand we will continue to pioneer visual technology innovations to meet the growing needs of a digital future,” asserts Eric Wei, Senior Sales Director - Asia Pacific, ViewSonic.

The company firmly believes in constant innovation and has a strong Research and Development team. Recently, the companylaunched one of its kind ultra-portable LED projector- M1 with built-in dual Harman Kardon speakers. It is a portable, 360 degree rotatable projector which offers essentially convenient entertainment at home or while traveling with multiple connectivity options. It is an extremely lightweight projector which delivers amazing picture quality and sound. 

“In the first quarter of 2018 we have already launched a range of exciting and innovative products like 4K High Brightness Projectors, IFP (Interactive Flat Panel)Displays, M1 Portable Projectors and our gaming projectors- PX700HD. We also plan to launch a revolutionary range of monitors and projectors with key focus being on the education sector,” says Eric. “We currently have significant presence across key business hubs, secondary cities or hubs which have an intrinsic need for innovative quality and the right demand drivers in place.”

ViewSonic focuses on building the right partners and building and connecting with the right partners that offer its products to its customers. “Our success in USA is something we learn from a lot but since the market behaviour and trend is quite different, replicating or emulating the same strategy is not fully possible.But, increasing our channel partners is one key initiative we focus on and has been helping us in the long run,” he explains.

Gaming – a growing business…

Gaming industry is definitely picking up pace in India, and brands see a spurt in this segment. ViewSonic believes that gaming and technology go hand in hand, and so it tries to innovate and bring unmatched products with competitive pricing for its gaming enthusiasts. 

“A true gamer completely immerses in the game and enjoys larger than life experience,” says Eric. “The Gaming monitor segment is a large chunk of our product offering and we have recently launched four gaming monitors in our XG series, they offer. Our XG series gaming monitors offers 1ms response time and true 144Hz refresh rate for maximum competitive experience. Recently we have also launched the gaming projector PX700 HD that delivers exceptionally fast frame by frame action with great picture quality. We do have a varied range of product launches in the pipeline for professional photographers and gamers. Later, in 2018, you can expect an array of innovative products including a gaming projector, most trusted and secured products in the interactive flat panel product line.” 

Going forward, ViewSonic will continue to focus on visual display, desktop display and projector. Its vision is to position itself as a leader in consumer-friendly technology products across different segments across corporates, gaming enthusiasts, professionals or individuals.

With the increase in purchasing power of the Indian audience and with the digitization of education,the company foresees an increase in the demand for projectors in the entertainment and education segment. 

“India is a price sensitive market and at the same time our target audience is aware of the latest innovations in the technology sector. We at ViewSonic are driven to meet this challenge by constantly investing in research and development and delivering an unparalleled product line,” Eric concludes.