Aruba initiated “Partner Ready for Networking” for distributors, resellers, managed services providers, and OEM

Prakash Krishnamoorthy, Director, Aruba India

“Aruba partners include distributors, resellers, managed services providers, and OEM partners for whom we have a partner program initiative known as “Partner Ready for Networking”.

Distributors can have the full portfolio of Aruba products and services to distribute. They earn rebates based on what they resell, and depending on various factors.

Managed service providers (MSP), service providers (SP) and system integrators (SI) are partners recognised with different business model. MSP/SP/SI generally is the asset owners of our technology who deliver “As a Service” to the customers in single tenant and multi-tenant solutions.

OEM partners integrate HPE and Aruba products with their own intellectual property to deliver a unique value proposition as part of the go-to-market strategy. This has resulted in an ecosystem of partners utilizing HPE and Aruba innovations.

Over the last 12 months, we have delivered both consumption and subscription options for partners to resell and/or to use as-a-service. Combining our complete portfolio of products, services and financial offerings, partners have a greater array of options to buy, consume and pay for network needs including HPE GreenLake for Aruba, a subscription service where the campus or corporate network is used and paid for on a predictable payment plan over a period of 3 or 5 years.

In response to COVID-19, HPE recently provided additional benefits to partners that include:
• Rebates - HPE and Aruba has made it easier for partners to earn rebates.
• Settlement incentives - Aruba is offering early settle incentives for partners, encouraging them to take advantage of this incentive to improve their working capital and cash positions.
• Extended Credit & Early Settlement Terms – We have provided up to 60 day credit terms in May with enhanced early settlement incentives being offered for payments from May through July for distributors.
• HPE Partner Ready Programs Revenue Threshold Suspension - To provide stability for partners facing financial uncertainty, HPE has suspended the revenue threshold targets required for current partners to maintain their equivalent status for 2021 eligibility.
• HPE Financial Services (HPEFS) offerings - HPEFS is enabling resellers to recommend to their customers these offerings to reduce their financial risks (available in all countries except Vietnam and AEC), which include:
o Payment Relief Program (defer >90% of the cost until 2021)
o Support to convert existing IT assets into capital including a buy back scheme
o A new payment deferral option is available on new technology purchases
o A phased deployment program that allows them to acquire compute and storage capacity now with the flexibility to configure, test, and stand up systems before paying
o Short Term Rental of pre-owned HPE technology to empower a remote working set up (available in selected countries for data center assets only).”