Array works with handpicked partners, helps them to create a profitable business model

Shibu Paul  
Vice President-International Sales, Array Networks

Need of a Partner Programme 
Array A-Team is a comprehensive partner program from Array which enables select partners to generate new business opportunities and increased profits within the high-growth network function virtualization and application delivery markets. The channel partner ecosystem is what helps Array Networks or any organization thrive in matters of business. The organization and its partners are codependent to achieve success and to gain this success we need a strong partner program. To help the partner ecosystem they need to familiarize themselves with the products and solutions offered by the organization because, only with this can the partners benefit and in turn help the organization in taking its business one step ahead. 

Importance of a Partner Programme:
Innovative partner programs are what help our channel partners to be relevant in the market that often sees substantial changes, example the current Covid-19 situation. Every year we invest in bringing forth many of such innovative partner programs through seminars, conferences, trade shows, awards and recognition, and also with our online presence on various social media platforms. In the current pandemic situation we have resorted to virtual programs like webinars that help our channel partner ecosystem. 

Main Concerns to Address:
Array’s mantra is to work with handpicked channel partners, train them and help them to create sustainable and profitable business models. We have designed our channel program in such a way that partners get protected margins as well as a wide degree of space in pricing to their customers. With the help of our dedicated channel ecosystem, we are focused on developing a skilled pool of resources. Moreover we invest in training and certifying our partners as well as joining customer engagement programs. In order to ensure that channel partners are rewarded for all their efforts, we assure maximum margins in all Array deals.