Appnext to power device-level app recommendations on OPPO and Realme smartphones

Appnext, the independent discovery platform has announced the expansion of their strategic partnership with OPPO and Realme to accelerate device-level app recommendations across OPPO and Realme devices.

With this partnership, Appnext powers its advertisers to engage with a large number of OPPO and Realme users globally directly on their mobile devices in the language of choice. Deployed on various mobile placements, Appnext’s product suite enables advertisers to place their app and services from when they first unbox and turn on a brand new device, to the apps and services they use both daily and occasionally via multiple touchpoints on the device.

“At OPPO, we have been focusing on uplifting the lives of our customers and meeting their evolving needs,” said Colin Wei, Head of Monetization at OPPO. “The partnership with Appnext will allow us, among other things, to leverage its large advertiser network and offer new services to our users in order to accommodate their growing demand for personalized mobile experience.”

“At Appnext, we are committed to supporting advertisers in their growth efforts and bringing innovative technology to reach relevant users that require their services,” said Elad Natanson, Appnext CEO and Founder. “We’re delighted that OPPO and Realme are leveraging the capabilities of our discovery platform and product suite to expedite their relationships with advertisers and bring new, exceptional experiences to their customers. We look forward to our continued journey together to support advertisers in their growth efforts by interacting with OPPO and Realme’s valued users directly on their devices.”