Aparna Mahesh becomes CMO of BankBazaar.com

BankBazaar.com has appointed marketing veteran Aparna Mahesh as the CMO. Based out of Bangalore, Aparna will lead the company's marketing strategies, to drive the next phase of growth at BankBazaar.

Aparna comes with long experience in building successful brands across industries, both nationally and internationally, in a career spanning close-to two decades. She joins BankBazaar from FreshMenu where she was the CMO. Prior to this, she headed Brand Marketing at Quikr.com and was responsible for driving the numerous marketing campaigns that have made “Quikr” a household name today.

Adhil Shetty, Co-Founder & CEO, BankBazaar.com, said, “We started our journey with a digital-only strategy aimed at the metros, as that is where the bulk of our customers existed then. Today, cashless, paperless finance is gaining acceptance across India, and it is time to revisit our marketing strategy. It is the time we look beyond the online space exclusively, and reach out to more people than ever through mass media as well. As we explore newer strategies and experiment with other media, we are thrilled to have an industry stalwart like Aparna to support us and guide our efforts.”

With Aparna at the helm, the brand plans to experiment on a much bigger canvas than ever before.

Aparna Mahesh, CMO, BankBazaar.com, says, “Fintech in India is a sector that is seeing tectonic changes, thanks to the push towards digitization and a long-overdue improvement in financial literacy among customers. Like in every other sector, the need for digital, reliable, and instant solutions has made innovation absolutely critical. BankBazaar is a pioneer in this space and with their push on paperless solutions, they have demonstrated a steadfast commitment to keeping the customer at the heart of everything they do. I look forward to working closely with the founding team to further strengthen the brand and its connect with customers.”