Antec appoints Abacus as its authorized distributor; aims to expand Biz in India

Antec has announced the appointment of Abacus Peripherals as their authorized distributor. As per this partnership, Abacus will distribute Antec's range of cabinets, PSUs and accessories. With this, Antec aims to expand its business in India and penetrate the markets of B, C and D cities. This distribution will be done through well-spread distribution of Abacus network in almost 250 cities across 26 states & Union Territories and service to close-to 3,500 channel partners.
 
With this appointment, Antec provides a dedicated authorized distributor to cater to the channels and end-user requirements more effectively and at the same time strengthen the brand's positioning across the markets.
 
Kevan Li, Business Head – India, Antec,  said With Abacus Peripherals’ vast network, industry experience, and aggressive team, we look to a significant growth and further penetration of Antec PC Components products to various targeted segments in India, to enhance Antec as a Leading Brand not only in the rest of the world but also in the Indian Market. The collaboration is also to create more education and awareness to the consumers on how to be more environmental friendly as well as to save electricity on their PC.
 
Subhashis Das, V.P. Business Development of Abacus Peripherals Pvt. Ltd, said, "We are proud to associate with a brand that is acclaimed for their exceptional quality, reliability and service. With our robust channel infrastructure and wide reach across the Indian market, we are confident of scaling new heights for the visibility and penetration of Antec products."
 
To increase awareness of the brand in the channel community, Antec will carry out training programmes on products to channel partners through joint efforts with Abacus Peripherals.