Anil Sharma, CTO Lead - AMENA, Pepsi Co. Inc.

"Technological advancements in the industrial domain have always maintained an exponentially increasing curve. However, the most notable part of the whole equation is that it is being adopted by small and big businesses alike. We have reached a stage where a new technology is not a luxury but a necessity to stay strong in the market.

Artificial Intelligence in E-commerce has been around for a while now and it has been a blessing for businesses and customers alike. There is transparency, ease of navigation, a smooth shopping session and an even smoother post sales process. What we have next is a conversational customer engagement software which personalizes the entire user experience based on data. The impact of AI in the E-commerce domain is thus much more than we can imagine.

These are all micro benefits pertaining to a particular business. On a larger scale, AI has given small businesses the power to play the field against their bigger competitors. What is more fascinating is that a conversational customer engagement technology that works in both sales and marketing of the product. The greatest impact of technology on businesses is offering the ability to start something with minimal resources and then gradually growing with the advanced applications of the same technology. This is what Artificial Intelligence is doing for businesses of different kinds in the e-commerce domain."