Anand Subramanya, Director, Product Marketing - Dell India.

“At Dell, we put customer focus at the center of everything we do, and this drives our purposeful innovation. This in turn, enables us to offer our customers’ cutting edge features that truly stand apart. Innovation is ingrained in everything we do at Dell,” says Anand Subramanya, Director, Product Marketing - Dell India. “It is an ongoing journey to improve performance, achieve beautiful design as well as drive greater productivity and efficiency through advanced technology. A part of our new and improved G Series, we have the thin and lightweight G7 and G5 with new features that make gaming easier and more immersive. With a focus on portability in gaming machines, we launched the Alienware m15, which is the thinnest and lightest 15” Alienware laptop, for gamers on-the-go who prioritize weight and thinness for mobility.”

Dell’s initiatives focus on reaching out to the entire spectrum of gamers – amateurs to professionals. It is to work towards creating an inclusive and holistic ecosystem for gamers in India by providing them, not only with cutting edge technology, but also relevant platforms to connect with the community. 

Anand further explains, “Taking the youth segment as an example; Dell launched ‘Futurist’, a national youth engagement program across 400 colleges. This initiative aims at providing direct access for youth to be mentored by one of India’s top eSports players in the country, while also creating awareness about new age careers in gaming. We have also collaborated with events such as NVIDIA Gamer Connect, where we are lead sponsors, to provide a platform for the country’s gaming community to connect, bond and grow. We also collaborate with Team Brutality, one of the top eSports team in the country, in a bid to support and promote great talent in the gaming segment.”