An effective Video Strategy for Hybrid Culture

There has to be a common strategy for building a strong hybrid and remote work culture are tensions around differences in time spent in the office. To address this, leaders must create a work culture of “Excellence From Anywhere” that focuses on deliverables rather than where you work.

Video is a powerful tool for engaging, unifying, informing, and training a hybrid workforce. At the beginning of the pandemic, video platforms like Zoom and Microsoft Teams quickly became the norm for remote workplaces. As businesses transition to hybrid, these kinds of video conferencing platforms are still crucial for communications.

But using a full range of video is important too. When you need to communicate business-critical thinking, break down complex topics, or align a team around a consistent message, video content is a proven way to success – particularly if your team is disparate and spread out.

Businesses today leverage a complex network of employees, partners, and vendors operating across multiple locations and time zones. This makes it challenging to connect effectively and safely navigate around communication silos. The term ‘workplace’ is becoming more flexible than ever, and organizations are ushering in a new era of communication engagements to connect and unify employees, generate revenue, and build customer loyalty.

Video technology is gaining prominence now as a preferred communication vehicle, setting new baselines- emerging as an integral part of business functioning rather than a luxury.

Enterprises rely on video to bring employees together, strengthen connections, and build productive teams, from employee onboarding and training to large monthly town halls, recognition ceremonies, wellness festivals, benefits workshops, culture summits, and sales kick-off meetings.

As a testimony, Brightcove's 2022 Video Index Report states that global enterprise video views and the time spent watching them witnessed strong growth as the impact of remote work and broad-scale adoption of video continued. Overall, the number of video views increased by 90% between October 2021 to March 2022, with India seeing a whopping 174% increase in views.

While the value of video for conducting business is still evolving, this segment is set to grow as companies continue to operate a hybrid or remote and in-office workforces.

The style of working has been transferred from work from anywhere to somewhere to elsewhere and the corporates are fed-up in bringing new jargons of working style. Now the only talk in the boardroom is Going back to the office.

Dr. Deepak Kumar Sahu, President & CEO, VARINDIA