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Amkette announces “Look East” strategy for 2015


By VARINDIA - 2015-02-16
Amkette announces “Look East” strategy for 2015
Amkette announces “Look East” strategy for 2015

Amkette has announced its “Look East” strategy for 2015, thereby putting special focus on the Eastern states of India. To reiterate its commitment to the region, Amkette has chosen COMPASS 2015 as a platform to strengthen its presence. In the exhibition, Amkette will be showcasing its cutting-edge products that are an ideal fit for the music lovers of the region.

Rajiv Bapna, Founder, Amkette, said, “Consumers in the Eastern region have a great inclination towards music due to the rich musical heritage of the region. Music fanatics here demand affordable high-quality products and this makes Eastern India a high-priority market for Amkette.” He further added, “Through our involvement in COMPASS, which is one the most renowned exhibitions in Eastern India, we want to showcase our capabilities of producing high- quality consumer-friendly products which are built post exhaustive R&D and consumer feedback.” At COMPASS, Amkette will be displaying:
    • Premium Amkette Audio for Mobile phones which will have a series of high on utility and mobility headphones. These headphones, like every Amkette product are built post extensive R&D and consumer feedback and are a unique combination of the company’s vast experience in the audio market.
    • High efficacy Mobility power range which will have a string of power banks and chargers from the house of Amkette. These power banks have multiple layers of protection and are ideal for every smartphone in the market today and they also work with camcorders, cameras, etc. these devices come with high speed data transfer capabilities for cables.
    • Amkette’s Gaming and Smart Devices range

With its complete portfolio of high-end gadgets for the consumers of today, Amkette is all set to cater to the markets in Eastern region.

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