Amit Mehta, Director - Modern Data Centre, Dell Technologies

“We at Dell Technologies believe that the future of storage is hybrid and multi-cloud which will help the customers to succeed in their digital transformation journey by embracing IT transformation. Organisations which will undergo this critical IT transformation will have a competitive advantage over others, which is why our focus will be towards shifting the perception of buying storage based on technology to buying better business outcomes. 

Moreover, it is also important for customers to shift from Cloud-first strategy to Data-first strategy, which will help them to understand their data better and therefore, enable them in choosing a right storage strategy for themselves,” asserts Amit Mehta, Director - Modern Data Centre, Dell Technologies.

“We are seeing that the Indian external storage market has been witnessing an increase at a constant rate,” observes Amit. “This is majorly because of the increased investments being made by enterprises across sectors such as BFSI and government services. Continuous innovation enabled by data holds the key today to excel in this competitive environment. Organizations are constantly increasing their expenditure to undertake IT transformation and stay ahead of the competition. With this shift in place, we can expect that there will be an increase in the Indian storage market and it will be placed at a better position than the global storage market.”

“Although almost every sector has come under the purview of the Digital Transformation wave, however, the top three key sectors which are contributing the most to the growth of the storage industry include the Government, Professional Services and BSFI. This is mainly because of the continuous technology refresh/capacity expansion, modernization initiatives and investments by these sectors on emerging technologies,” asserts Amit. 

“Our channel partners are an important part of our business; therefore, we put in a lot of efforts to bring them to speed. We have adopted a unique Channel Partner Programme, where we provide our partners the required training that will help them excel in their business. Moreover, according to our programme, we have categorized our partners into gold, platinum, titanium and titanium black, based on the revenue they generate, training and targets they achieve. The channel partner programme enables them to expand their product offerings and gain a higher share in the market,” says Amit.